Ubisoft announced that their title Prince of Persia will have no DRM (Digital Rights Management) copy protection. The often maligned protection measure is intended to minimize the effects of piracy of games.
There are those on both sides of the industry (gamers, and producers) that feel all the protective measure does is slow down those that want to pirate the software, and it outright annoys potential buyers to the point where they perhaps do not buy the titles at all knowing that a game is DRM is on-board.
There is a lot of speculation on this move by Ubisoft for this title, but some feel this is a sort of “test” to see if it makes any difference on how much the game is pirated, and if it will improve sales of the game.
Coming from a game center environment, I can honestly say that DRM is like taking an elephant gun to a mouse. It is a cumbersome attempt to curb the piracy that does not really work. At best it delays the time it takes for programmers to develop a crack. At it’s worst it is a feature set that bites into retail sales of games with it onboard.
I say kudos to Ubisoft for making the effort. Time will tell if it was a good decision or not.