Check this out:
According to the Entertainment Software Association: Forty percent of all game players are women. In fact, women over the age of 18 represent a significantly greater portion of the game-playing population (33 percent) than boys age 17 or younger (18 percent). Fifty-six percent of online game players are male and 44 percent are female.
Now talk to game center owners across the country and ask this question; “On an average day what is the percentage of men to women in your store?”. Almost universally the answer we get to that question is something close to 90% male 10% female. Given the ESA statistics above, this begs the question in the title of our post…just where are the women?
Obviously women love to game nearly as much as men, and in some cases more depending on the demographic. So what is it about a social environment set up to promote gaming that seems to repel women? Is it the classic sterotype of large concentrations of geeky, puberty overloaded, heavy set men in mass that will pounce on any woman coming into such an establishment? Is it some other intangible?
There is very little information available on the net the we can find on the subject. Mike is a pretty good investigator, and he turned up some dusty articles from 2003 with some people inquiring about female attendance at LAN events. They said that the ratio there was something like 50 guys to every 1 woman. So exactly what is causing this disparity?
As a game center in the making, the gang at dotGAME are really curious to find out as much as we can on this issue. DotGAME wants to provide a place that both sexes will find an inviting and enjoyable place to be.