I want to be clear here, I am really not trying to suggest that you run out to your local VW dealership and buy this vehicle.
What I am trying to point out here, is that this is one of those rare cases where certain things come together to create a “perfect storm” effect on our visual day. For me this is one of those times. I just can’t help watching this and thinking how I would be doing the same thing to help him embrace the “force”.
In a mere 62 seconds we get a pretty detailed peek into this kid’s day, and then the inspiration, wonder, and surprise at the end is perfect. It is so palpable you can read this kid’s thoughts through the mask. This is a very well done commercial. It is entertaining in a way that so few of these are.
What are some other examples of commercial advertising that is “done right”?
- VW Harnesses the Power of the Force for 2012 Passat (ridelust.com)
- VW Volkswagen Milk Run TV Spot (great-ads.blogspot.com)
- VW Super Bowl XLV spots push new New Beetle and new Passat (autoblog.com)