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Sometimes Advertising Gets it Right

I want to be clear here, I am really not trying to suggest that you run out to your local VW dealership and buy this vehicle.

What I am trying to point out here, is that this is one of those rare cases where certain things come together to create a “perfect storm” effect on our visual day.  For me this is one of those times.  I just can’t help watching this and thinking how I would be doing the same thing to help him embrace the “force”.

In a mere 62 seconds we get a pretty detailed peek into this kid’s day, and then the inspiration, wonder, and surprise at the end is perfect.  It is so palpable you can read this kid’s thoughts through the mask.  This is a very well done commercial.  It is entertaining in a way that so few of these  are.

What are some other examples of commercial advertising that is “done right”?

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About Mike Lemons
I'm a guy in his 40's who has been bumming around the net for years. I am married to a wonderful woman, and have 3 gorgeous kids.

3 Responses to Sometimes Advertising Gets it Right

  1. Patti says:

    I confess that this brought a tiny sting of tears to my eyes at the end – I’m a sucker anything touching between parent and child. It was a fun commercial AND they did a good job with the VW logo placement at the end, so people should remember what the ad was for. I don’t know how many times I’ve seen really fun commercials and remembered lots of details – except for the brand that was being advertised!

  2. Becky says:

    Right now the best commercials running are for All State Insurance – the mayhem series. My favourite is the pink SUV…Here: http://www.youtube.com/watch?v=vtP-S9OS0o0 I just think they’ve done a good job of making the commercials memorable – for both details AND product.

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